SPCA launches ‘Super Mums’ adoption campaign and walk‑in ‘Caturdays’
The new campaign shines a spotlight on cat mums, who often wait a lot longer to find forever homes than young kittens.
Kitten season is in full swing, and SPCA Centres across the country are overflowing with cats and kittens in need of loving homes. While tiny kittens can sometimes be adopted within days, their mums — the quiet heroes of kitten season — are frequently left waiting far longer for their chance at a forever family.
To help change this, SPCA is launching two major initiatives: the ‘Super Mums’ adoption campaign, running from 9 February to 29 March, and a new series of regional walk‑in ‘Caturdays’, making it easier than ever for New Zealanders to meet and adopt cats and kittens.
Every summer, thousands of new cat mums arrive at SPCA after surviving incredibly tough conditions. Many have been fending for themselves outdoors, giving birth under houses or in gardens, and protecting their kittens from the elements — often while still kittens themselves.
“These mums are true survivors,” says SPCA CEO Todd Westwood. “They’ve braved the streets, raised their babies in harsh conditions, and done everything they can to keep their little families safe. Now it’s their turn to be loved.”
Despite their resilience and gentle nature, adult cats — especially mums — are often overlooked for adoption in favour of younger kittens. SPCA hopes the ‘Super Mums’ campaign will shine a spotlight on these deserving animals and encourage families to consider adopting an adult cat.
Adult cats offer meaningful advantages for adopters. Their personalities are already fully formed, which means families know exactly who they are welcoming into their home. They tend to be calmer than kittens, though many still enjoy playtime and affection. They also arrive already litter‑trained, making the transition into a new home smoother and easier.
Every Super Mum is desexed, microchipped, vaccinated, health‑checked, and lovingly prepared for adoption by SPCA teams and foster families.
In response to community feedback, SPCA is also launching Walk‑in Caturdays — special Saturdays where adopters can visit selected SPCA Centres without an appointment to meet available cats and kittens.
For the next 11 weeks, different Centres will host Caturdays each week, with each event announced 10 days in advance.
“Many people love the personalised experience of adoption appointments, but others prefer to browse and meet animals at their own pace,” says Todd. “Caturdays give people that flexibility while still ensuring our animals find the right homes.”
Appointments will still be required for dog, small animal, and farm animal adoptions.
To help speed up the process on the day, SPCA encourages potential adopters to apply online in advance for any cat or kitten they are interested in, so their details are already in the system when they arrive.
Kitten season often leads to a surge in “free” kittens being given away, but SPCA urges New Zealanders to adopt responsibly. Choosing SPCA animals helps prevent more unwanted litters and ensures new pet owners receive the right support and advice to help their new companion thrive.
“Life with cats is just better — and right now, our Centres are full of animals waiting for someone to love them,” says Westwood. “Whether you’re ready to adopt a playful kitten or one of our incredible Super Mums, now is the perfect time to open your home,” Todd says.
Reach out to your nearest SPCA Centre to find out when they're hosting walk-in 'Caturdays', or keep an eye on your regional SPCA Facebook page.