New Zealand joins Purina team to raise over $82,000 for animals in need

As of 3 November 2025, a total of $82,620.50 has been raised through Purina’s matched giving drive, which saw New Zealanders give generously to animals in need.

Throughout October, Purina ran a text-to-donate campaign via TVCs which encouraged animal lovers to make a simple $3 text donation, with the promise Purina would match the first $40,000 donated. New Zealanders were also given the option to donate an amount of their choice online.

The incentive aimed to collectively raise $80,000 for the animals, and by the end of the month the teams at Purina and SPCA alike were overwhelmed to see this target exceeded!

The funds raised will go into SPCA’s work, recusing, rehabilitating and rehoming animals in need.